How to find a domain and name for a startup

The hardest part about finding a name for a startup is finding a decent free domain. In most cases,  the available domains is one of the main determining factors for which name you choose. With an awesome domain normally going for over $10 000 US it’s no wonder why startups are looking for variations away from the norm. The global village doesn’t help much either…

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The 3 main blog ontologies

To blog, or not to blog… thait is the question. I get asked it quite often and the answer is a general ‘yes’ – but more importantly you need to work out what type of blog to have first. This comes from the answer to the question: “Why?”

I have recently read a couple of articles about blogging (there are tons out there) but I perticularly like these 2. First is Mark Sunster’s comprehensive post with all the details on how, why and on what. Then there is also the balanced view from local entrepreneur Sheraan on the softer side of why he blogs and what you should think about before you start.

I think that on of the most important questions is “Why do you want a blog?” As far as I see it there are 3 different ontologies:
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Emotional Twitter

Twitter is overly emotional. Whenever you really feel emotional, like being really pissed off or bored, that is when the urge to tweet about it is the strongest. But is this online record how we really feel?

People use twitter in a variety of different ways, be it as a source of news, a way to reach out or keep in touch or maybe event a way to broadcast every minute of your life. Many people see different uses for it and it’s power as a way to rapidly spread news and information is unprecedented. A few of its characteristics lead to polarized ideas.The limit to 140 characters is a very interesting way of forcing you to cut to the chase and forces you to be very direct with your tweets.

However, because of this limit in length, often the context or full details of the message are left out. Opinions are distilled to the simplest core of their sentiment making them either positive or negative – often taking the comment out of context and polarizing it to an extreme. A lot of the time the grey area is removed. In situations where one person tweets an opinion, more often than not it is responded to by the other side and due to the limit of words it becomes a very direct and often very personal battle. I have seen this happen recently with #GeekRetreat and around the #SiliconCape #CellC event #4 #advertising. Continue reading

The Power of Facebook Lists

It is always a concern for me about who can view the info on my Facebook Page. It led me to be pretty stingy with who I added as a friend as I refused to make my personal Facebook page completely sterile. I used to keep Facebook purely for friends and Linkedin purely for business but that line is often blurred. I have only recently started using the list feature on Facebook, and realise what I have I been missing out on! I have now managed via lists to have different people see different areas of my page. Each person is put on a list and sees only the area of my page that is relevant to the list they are on – and no more. i.e. business associates can see lots of contact information but no pictures and posts; Close friends can see everything and distant friends can only see limited pictures and posts with very little contact details. It takes a little while to set up, but is well worth it. Here is my easy step-by-step* guide…

*I have a brief 3 step summary for advanced users at the bottom…

Firstly you will need to create the lists. To do this, look on the top right and go to

Account -> Edit Friends

This will bring up your list of friends with a button Create list button at the top.
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Web 3.0 – The Symantic Web

§If Web 1.0 was the ability to create sites on the World Wide Web, and Web 2.0 was the Social Media revolution that we are currently goig through, What will Web 3.0 look like? There seems to be a lot of speculation and division among the web futurists. The basics that they do seem to agree on is that Web 2.0 was all about content creation whether it be personal or business and that Web 3.0 will be about creating value to the connections between the data.

In a fascinating little video by Kate Ray, she interviews many of the top scientists and developers working what Web 3.0 (Often called the Semantic Web, depending who you talk to. ) Through the people that she interviewed it starts to become evident that as the number of pages moves from millions to billions and soon on to trillions, the current search methods dealing only with data become very limited.

Talking about how we currently use search, this is what the inventor of the world Wide Web had to say: “And so that’s not really a search, I think people use the word search to mean this sort of parachuting in, crossing your fingers, and hoping to land somewhere really good.” – Tim Berners-Lee (2:18):

At some point we will need to start dealing with the context of the data. What its relationships are with the other data and assign value to those relationships. This sort of contextual linking and structure is what the Semantic web is all about. “The Semantic Web, at it’s lowest level, is just an expression of information, that’s all it is.”  – John Hebeler.

Wikipedia explains that, “the semantic web is a vision of information that is understandable by computers, so computers can perform more of the tedious work involved in finding, combining, and acting upon information on the web.” It is by handing over the information to a computer in a way that it can easily process and do the interpretation of the information for you. It will involve the system being able to understand that a tweet, blog, mention in an article, LinkedIn group etc, all link to information about the same person and creating value to the relationships between that data.

As utopian as the concept of the semantic web is, it is currently the most common prediction as to where the future of the web is going. The fact that the internet is going to continue to evolve is a certainty, could this be the direction that we may be headed? Plenty of experts think so, do you?

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