The 3 main blog ontologies

To blog, or not to blog… thait is the question. I get asked it quite often and the answer is a general ‘yes’ – but more importantly you need to work out what type of blog to have first. This comes from the answer to the question: “Why?”

I have recently read a couple of articles about blogging (there are tons out there) but I perticularly like these 2. First is Mark Sunster’s comprehensive post with all the details on how, why and on what. Then there is also the balanced view from local entrepreneur Sheraan on the softer side of why he blogs and what you should think about before you start.

I think that on of the most important questions is “Why do you want a blog?” As far as I see it there are 3 different ontologies:
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